PlayBigBonus has added dedicated measurement for sponsored links under the site’s /go/ path. This helps the editorial team understand which reviews and button positions visitors actually use.

What is measured locally

The local report stores the click time, Pretty Link slug, referring page and desktop or mobile classification. It does not store the visitor’s IP address.

GA4 event

When Google Analytics is configured with the appropriate consent setup, the site can send a custom pbb_affiliate_click event containing the review slug, casino name, button position, page type and device type.

Why this improves the site

Click data helps identify broken calls to action, weak mobile placement and pages that attract readers but do not help them reach the next relevant step. The purpose is measurement and usability, not a claim that clicking or registering produces a positive gambling outcome.

See the Privacy Policy and Affiliate Disclosure for more information.